Kevin O'Leary Calls Out Bud Light for Its Recent LGBTQ Controversy
Bud Light has become the poster boy for brand mismanagement. The narrative that has risen around Bud Light is a good lesson. It highlights the power of social media. People that didn't like the message, took it out by boycotting the product immediately.
O'Leary explains that people that did not like the message boycotted the product immediately, choosing other brands that did not make them get involved in what Mulvaney stands for, as she is a trans woman.
"Here we are talking about it in its second month," O'Leary goes on. "This is a nightmare from hell for the brand. In crisis management, what do you do? Because if you go to the other side and try and balance the gender narrative, you're going to get a whole new onslaught of people that don't like that. So when you go into gender narrative on a beer that is primarily consumed by men, maybe you should have thought a little bit about that in reading that room -- does this really fit my consumers' psyche and narrative?"
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K-
Creator of The Torrid Tribe
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