Bud Light Announces New Initiative With LGBTQ+ Business Owners Despite Boycott, Loss of Sales
Anheuser-Busch (BUDFF) is doubling down on support for a pro-LGBTQ+ organization amid recent backlash.
Bud Light announced on Tuesday, May 30 that it would be extending its partnership with the National LGBT Chamber of Commerce which started last year. The brewing company is also donating $200,000 to the NGLCC for the second year in a row.
“Today, Bud Light and the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses, announce they are extending their partnership to continue supporting economic opportunities and advancements for LGBTQ+ Americans and business owners across the country,” Anheuser-Busch said in a statement.
The statement says that the donation from Bud Light will go to NGLCC’s Communities of Color Initiative which supports LGBTQ+ owned businesses, including a CoCi Biz Pitch competition that could lead to up to $50,000 in cash and prizes.
The move from Bud Light comes amid massive backlash from conservatives and anti-LGBTQ+ slamming Anheuser-Busch with claims of being “woke” or creating a culture war. The controversy started after Bud Light partnered with trans influencer Dylan Mulvaney for a March Madness-themed post on April 1.
Anheuser-Busch stance on the controversy remains unclear. Bud Light has seen massive dips in its sales in the past months, and it also reportedly suspended a pair of executives in charge of promotion with Mulvaney, according to the New York Times.
However, Bud Light has still decided to push through with this NGLCC partnership, and is still slated to be an alcohol sponsor for Cincinatti’s Pride Festival in June.
Mulvaney has also not posted any advertisements for the brand since the April 1 post. Her team did not respond to a request for comment from The Street.
I will have less of a presence on The Torrid Tribe Community. We have very little activity here. This is a sign to me that members have found other social media resources that they are spending more time in. I am happy to see less censorship on social media in general. I started The Torrid Tribe 4 years ago when we were in a state of censorship and lockdowns. It was a difficult time and this was a haven and sanctuary for so many.
I will be lightly posting things here to give you all content to see. This community will always be open to everyone and will resurrect to its full capacity if subscribers show they want it fully operational again with full time administration.
Thank you for being a part of this community. Sending each of you hugs.
K-
Creator of The Torrid Tribe
Passion is the vibe that I want to bring to this community. I want to enjoy your passion for whatever it is you are into. Let's share what we learn - and learn what each other shares. Foodies unite. I love to cook and share recipes. I will regularly post pictures and recipes are available upon request. I would enjoy discussing your past, present and future journeys. Nature is God and Mother Earth's exquisite gift to us. Share a picture and we will enjoy the beauty through your eyes. Let's get deep and consensual with great subjective matter. This is a non judgemental safe place to let everything hang out.
Thank you for your membership contribution subscription. It sponsors our frequent zooms.
For those members that are enjoying this Community, Please consider subscribing. Your commitment will help this Community thrive.
Thank you and hugs.
Torri
