How Pat Robertson changed Christian media and made it politically influential
For Americans growing up between the 1950s and the 1980s, religion was a predictable presence on television: There were weekly Sunday morning shows and religious programming that issued end-time warnings, sought monetary contributions or staged faith healings. But none of those covered news.
Pat Robertson, who died on June 8, 2023, changed this. Today, there are entire networks devoted to religious broadcasting, which include Christian television that reaches millions of Americans, often with a conservative perspective on current events.
As a scholar of religion and politics in America, I believe it is important to understand the impact of the medium, and how it came to have such influence.
The growth of Christian media
American Christians have historically used new media to spread the gospel. In the 19th century, evangelicals used pamphlets and advertising techniques. The early 20th century produced a religious radio subculture that is still thriving in programs like the ones offered by Focus on the Family or Moody Radio.
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